Coming mid- September: Seedling to Market: A Guide for New Dahlia Creators

COMING SOON:

You’ve grown something new. Now what?

In Seedling to Market: A Guide for New Dahlia Creators, a new book from Triple Wren Farms, Sarah Pabody guides new dahlia creators who are considering bringing their hybrids to market. From evaluation and naming through multiplication, marketing, and sales, this book de-mystifies the entire process. Grounded in years of growing and introducing dahlias, this practical, honest guide will help you understand how to bring a seedling to market and decide whether to do it yourself, wait a little longer, or entrust the work to a partner.

Inside, we walk through:

• evaluating seedlings honestly across multiple seasons
  
• deciding when a dahlia is truly ready for introduction
• multiplying enough healthy stock to support a release
• understanding buyers, demand, pricing, and market fit
• thinking realistically about space, labor, and capacity
• building systems for labeling, inventory, and organization
• trademarks, royalties, and the limits of legal protection
• practical aspects of dahlia product sales
• choosing self-introduction or partnering with a distributor

Digital eBook edition: Receive the Seedling to Market eBook instantly as a downloadable PDF. No physical book will be shipped. Please check the email you used to place your order for download instructions.

Print edition: Receive the Seedling to Market book as a paperback print version. With a buttery-soft matte cover and a convenient 7.25" x 9.5" format, this beautiful print edition is perfect for using as a reference or giving to dahlia-creating friends. Priority Shipping from the farm. The first 60 print copies will be signed by the author.

Combo Digital eBook edition + Print edition: Receive the Seedling to Market eBook instantly as a downloadable PDF + receive the print version via Priority Shipping.

136 pages

This book is for you if: you are growing dahlias from seed, have begun identifying seedlings you may want to introduce, and want a clearer understanding of what it takes to bring a new variety responsibly to market.