Seedling to Market: A Guide for New Dahlia Creators

You’ve grown something new. Now what?

For nearly a decade, Triple Wren Farms has worked with dahlia creators to bring hundreds of new varieties to market. 

In Seedling to Market: A Guide for New Dahlia Creators, Sarah Pabody turns that experience into a practical roadmap for people bringing their own dahlias to market.

The book walks through the process from evaluating a promising seedling and deciding whether it is truly ready to introduce, through multiplication, pricing and market fit, business preparation, marketing, selling, shipping, and customer care.

It is designed to help dahlia creators see a clearer path forward, whether they plan to introduce their own varieties independently or work in partnership with a farm that already knows how to grow, sell, and distribute dahlia tubers.

Inside, you’ll find guidance on:

• evaluating seedlings honestly across multiple seasons
• deciding when a dahlia is truly ready for introduction
• authorship, naming, and stewardship of a new variety
• multiplying enough healthy stock to support a release
• understanding buyers, demand, pricing, and market fit
• thinking realistically about space, labor, and capacity
• building systems for labeling, inventory, and organization
• trademarks, royalties, and the limits of legal protection
• preparing an online store and the practical side of selling dahlia tubers
• customer support, shipping, and the responsibilities that continue after a sale
• choosing between self-introduction and working with a partner farm

Building something like this can feel overwhelming. Seedling to Market is meant to demystify the pathway and shed light on what the process can look like.

Sarah’s hope is that the book will not only help individual creators bring their own dahlias to market, but also inspire new partnerships between creators and farms around the world, so that more good community can flourish between the people who create beautiful dahlias, the farms that can help bring them to market, and the people who will eventually grow and love them.

Choose your edition

Digital eBook edition:
Receive Seedling to Market instantly as a downloadable PDF. No physical book will be shipped. Please check the email address used to place your order for download instructions.

Print edition: 
Receive Seedling to Market as a 136-page paperback. With a buttery-soft matte cover and convenient 7.25" × 9.5" format, this beautiful edition is designed to be both enjoyable to read and useful as a working reference. Ships via USPS from Triple Wren Farms. Note: Due to unexpected demand, print editions are temporarily backordered and will ship again after October 13, 2026. Currently shipping to U.S. addresses only. 

Digital eBook + Print edition:
Receive the digital PDF immediately, plus the paperback edition shipped via USPS from the farm. Currently shipping to U.S. addresses only. Note: Due to unexpected demand, print editions are temporarily backordered and will ship again after October 13, 2026.

This book is for you if:

You are growing dahlias from seed, have begun identifying seedlings you may want to introduce, and want a clearer understanding of what it takes to bring a new variety responsibly to market.

It is also for farms interested in partnering with dahlia creators and strengthening the systems they use to bring new varieties into the world.