Coming September: Seedling to Market: A Guide for New Dahlia Creators (eBook)

COMING SOON:

You’ve grown something new. Now what?

In Seedling to Market: A Guide for New Dahlia Creators, a new eBook from Triple Wren Farms, Sarah Pabody guides new dahlia creators who are considering bringing their hybrids to market. From evaluation and naming through multiplication, marketing, and sales, this book de-mystifies the entire process. Grounded in years of growing and introducing dahlias, this practical, honest guide will help you understand how to bring a seedling to market and decide whether to do it yourself, wait a little longer, or entrust the work to a partner.

Inside, we walk through:

• evaluating seedlings honestly across multiple seasons
  
• deciding when a dahlia is truly ready for introduction
• multiplying enough healthy stock to support a release
• understanding buyers, demand, pricing, and market fit
• thinking realistically about space, labor, and capacity
• building systems for labeling, inventory, and organization
• trademarks, royalties, and the limits of legal protection
• practical aspects of dahlia product sales
• choosing self-introduction or partnering with a distributor

Digital edition: You will receive the eBook as a downloadable PDF. No physical book will be shipped.

130 pages

This eBook is for you if: you are growing dahlias from seed, have begun identifying seedlings you may want to introduce, and want a clearer understanding of what it takes to bring a new variety responsibly to market.